At least that is what we can get out of the survey that yesterday offered us Verto Analytics. Of the total number of respondents (only citizens and residents of the United States), around 21% of them would be willing to change their current computer, with an operating system Windows, to a Mac with macOS in the coming months, looking at up to a total of 2 years.
This figure represents a large market niche for the Cupertino-based company, which hopes to attract new users to its widespread platform. After the WWDC that took place at the beginning of this month, and where the product portfolio of the North American company has been almost completely renewed, at least a fifth of the users of Windows They are evaluating the possibility that their next computer is a Mac.
In contrast, it is a fact that should concern the competition, Microsoft. The possibility of this massive flight of users from its queen platform is aggravated by the fact that conversely, only 2% of Mac users would leave Apple to go to a computer with Windows.
The survey conducts the study according to different ranges, such as the annual gross salary, of the potential clients who would make this change. Obviously, it is among the wealthiest users that we find the highest percentage of change. However, among the youngest, those who still do not even have an income, the great interest that Apple produces in them is palpable.
We must not forget, to place this survey in its real context today, that computer sales have been drastically declining in recent years, due in large part to the rise of different tablets that dominate the market, and continue to fall as data from mobile devices soars.
Can you see her full survey conducted by Verto Analytics here
Well, those who have the resources of course