Image: Gregbo
The current CEO of Apple Tim Cook publishes a tweet on his official twitter account in memory of the late Apple co-founder Steve Jobs. Today marks 4 years since the death of the genius of Apple due to pancreatic cancer. Without a doubt, this day will be remembered every year by users of apple products, by all those who are part of the technological world and obviously outside it.
Although many already knew about Jobs' disease the blow was hard for each and every one of Apple's users and employees who expected to see Jobs on stage presenting the new iPhone models (on that occasion iPhone 4s) of that year.
This is Tim Cook's tweet on his official account published today and in which you can read: «Remembering Steve for who he was and what he stood for. We honor him by continuing the work he loved so much»The tweet is accompanied by the image of a young and smiling Steve Jobs.
Remembering Steve for who he was and what he stood for. We honor him by continuing the work he loved so much. pic.twitter.com/6UiXBjYe3l
- Tim Cook (@tim_cook) October 5, 2015
Also Cook adds a letter for employees:
Team,
Today marks four years since Steve passed away. On that day, the world lost a visionary. We at Apple lost a leader, a mentor, and many of us lost a dear friend.
Steve was a brilliant person, and his priorities were very simple. He loved his family above all, he loved the Apple, and he loved the people with whom he worked so closely and achieved so much.
Each year since his passing, I have everyone in the Apple community that we share the privilege and responsibility of continuing the work Steve loved so much.
What is his legacy? I see it all around us: An incredible team that embodies his spirit of innovation and creativity. The greatest products on earth, beloved by customers and empowering hundreds of millions of people around the world. Soaring achievements in technology and architecture. Experiences of surprise and delight. A company that only he could have built. The company with an intense determination to change the world for the better.
And, of course, the joy he brought his loved ones.He told me several times in his final years that he hoped to live long enough to see some of the milestones in his children's lives. I was in his office over the summer with Laurene and their youngest daughter. Messages and drawings from his kids to their father are still there on Steve's whiteboard.
If you never knew Steve, you probably worked with someone who did or who was here when he led Apple. Please stop one of us today and ask what he was really like. Several of us have posted our personal remembrances on AppleWeb, and I encourage you to read them.
Thank you for honoring Steve for continuing the work he started, and for remembering both who he was and what he stood for.
Tim
After a struggle with the disease and due to Jobs' complicated health, Tim Cook was commissioned to relieve Jobs in 2011 assigned by Jobs himself. Apple continues its path today with spectacular sales figures and being the most valuable company in the world with capital that exceeds 200 billion dollars but that is not why they will forget their charismatic CEO, Steve Jobs.
