Competition from Amazon and Netflix just around the corner, Apple wants to produce its own programming

According to Variety, Apple has been exploring the possibility of create your original schedule, something similar to what is already happening on Netflix and Amazon. Apple has already had several conversations with Hollywood executives to determine what type of programs would arouse the most interest in users and thus choose the best content in each part of the programming.

Anyway there is still nothing confirmed and depending on where the source is consulted the rumors are more or less exaggeratedFor example, a senior executive who spoke to the company said the goal is to create development and production divisions to discuss content and format in an attempt to compete with Netflix. Apple is waiting to select a headhunter company for the hiring it will carry out in the coming months, according to this source, with the goal of being up and running next year.

It is not yet known if the focus will be on television series, the movies or maybe bothHowever, some sources describe this initiative by Apple as "a flirtation" unlike others who say it is a serious sign of interest on the part of Apple in the field of entertainment.

Apparently Apple even made an unprecedented offer for the presenters of «Top Gear» when they left the BBC program earlier this year to work on the Apple project. However, Amazon won the bidding war for Jeremy Clarkson, James May and Richard Hammond in July.

It is also very interesting to know that Apple is about to launch the first major renovation of your Apple TV from 2o12. This update is said to bring app support and pave the way for a new pay TV service, compatible with Apple Music and other exclusive content.