Multiple Apple executives, including Vice President of Applications and Content Robert Kondrkas well as the chief content officer for Apple Music Larry jackson, have commented in a interview granted to the portal The Verge the latest hits from Apple's Music streaming service.
This interview may take place days after the hit by rapper Drake, as we mentioned days ago. Drake's broadcast has been watched more than 300 million times in the first week of publication. The show aired on Saturday March 18 on OVO Sound Radio's Beats 1 program.
According to Jackson, the synergy between Apple and Drake has paid off, as it is the ideal complement for both parties. "We were not looking at a proven success" but Drake gets what he needs from Apple and in turn Drake offers Apple what he wants. In the words of Jimmy Iovine.
He got the idea. and we've just built and supported what he needs around him… and we've learned a lot from that, and the entire industry has learned a lot from that.
iovine Compare the numbers obtained on his radio show last weekend with those obtained on many television shows. To date, it has been the highest-rated Beats 1 show in history.
Moreover, Larry jackson commented that he sees Beats 1 as "The largest radio station in the world" in response to you, they doubted the option chosen by Apple when providing content to the Apple Music platform.
Apple will surely continue in this line based on its success. Perhaps this method of presenting artist albums will turn out to be the way forward for artists and content producers.