One of the things that was talked about in the Keynote on Monday and by the head of marketing of the company with the bitten apple, Jennifer Bailey it was the arrival of Apple Pay in the UK.
Bailey is an executive within Apple and a veteran in the e-commerce universe and that is why she has been working at Apple since 2003 in the online division of the Apple Store and a year ago took over the Apple Pay service.
On Monday, new features were specified related to the ability that Apple Watch will have to store credit cards in order to make payments with Apple Pay in a simpler way, but what really It interested thousands of users is that it was announced that in July Apple Pay would arrive in the United Kingdom.
It was announced that it has already been negotiated with the eight main banks in addition to having thousands of affiliated establishments. Apple's work has reached such a level that You will be able to pay with Apple Pay even on public transport.
Now we echo that the arrival of Apple Pay is going to occur but with certain restrictions in the style of the limits that certain contactless cards currently have that do not allow purchases of more than 20 euros without entering the PIN. In the case of Apple Pay, in the United Kingdom it will have a limit of 20 pounds (about 27,50 euros) for any purchase you make. That limit may increase to 30 pounds (41 euros) in September and you can even find special establishments where there is no such limit.
With these limitations, it is sought not to have security problems in the first moments of deployment of this type of technology in a population that is not yet used to this service. Over time the limit will increase until the day comes when the restrictions are lifted.
