Although for more than a year Apple has not announced the number of users of its streaming music service, Apple Music, that nor does it mean that Apple forgot of this service, although they give one to think about whether Apple's bet has stagnated in terms of new users.
The last sign that Apple has not forgotten about Apple Music is found in the latest ad it has published, an ad in which athey look like singers Billie Eilish, Orville Peck, Megan Thee Stallion and Anderson Paak among others, video titled Worldwide and that reflects the availability of Apple Music in 165 countries.
In the video description, we can read:
Apple Music brings you closer than ever to iconic artists, rising stars, new discoveries and legendary artists
Changes in Apple Music
Last week Apple renamed his radio station Beats 1 to Apple Music 1. We can access this station directly from the Radio tab on any Apple device through the corresponding application, without requiring a subscription.
This station, which launched in 2015 Along with the launch of Apple's streaming music service, it is a 24-hour station that broadcasts music selected by Zane Lowe, Ebro Darde and other DJs from studios in Los Angeles, New York, Nashville and London.
According to Apple, This station is like the "talking point of pop culture, with artist-led programming and the global destination for artists from around the world to release new music, deliver their news, speak directly to their fans ..."
If we talk about figures, Spotify is the undisputed king of the market With almost 300 million users, users of both the paid version (130 million) and the free version with ads. Presumably, Apple will remain in second position, since the last figures it announced in June 2019, was 60 million subscribers.