Apple buys Regaind, an image recognition startup

apple buys startup Regaind

It is not strange to know that Apple has acquired a new company in the sector. Every year they occur several times. And this time the turn is a small French startup called Regaind. This small company is dedicated to analyzing photographs through the use of artificial intelligence.

The purchase has not been official by Apple, but TechCrunch, portal that has disclosed the information, declares that the purchase has been made effective for $ 500.000 (about 400.000 euros at the exchange rate). Also, the technology portal has contacted those in Cupertino and a few words have been the response: "Apple buys smaller technology companies from time to time, and generally we do not discuss our purpose or plans."

Regaind will be able to improve Face ID

On the other hand, this movement also serves to know what the company's intentions are. And in this case we know that the photography sector is very important to Apple; you just have to take a look at the last few years and the launch of their products. Meanwhile, although Apple already has photo recognition technology and has smart search in its Photos application, Regaind's development goes one step further.

It is also known that Google is working in the same field; it is also possible to do smart searches in the Google Photos applications. However, el software from Regaind you can get even more information. For example, as TechCrunch explains, if we shoot in burst mode, Regaind's development is able to distinguish your best shot and show it on the cover. Also, it would be possible automatically discard duplicate photos or make compilation videos. In other words, there would be a much more efficient and orderly application.

Furthermore, the software of the French startup is able to distinguish between sex, age and mood. Does not it ring a bell? Exactly, Face ID. Now, we do not know if some of this software could be integrated with the arrival of iOS 11, what is clear is that thanks to this purchase the improvements are to come in the near future.


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