It seems that Apple continues to grow dwarfs and it is that after many months of rumors have passed about the name that its new watch could have, it was finally called Apple Watch and not iWatch. The fact is that it seems that the iWatch name was already owned by another company that finally did not want to assign the rights to the apple company in Europe.
However, despite the fact that the name does not belong to Apple, it is doing positioning work websites since when entering the word in Google iWatch the first result that appears is that of the Apple page of the Apple Watch. It is because of that the company that owns that brand may be considering suing Apple.
The normal thing when a company releases a new product is that variants of the word to be searched are used so that if the user makes a slight mistake in their writing, they can finally reach the page that interests them. This practice is very common in the Google Adwords ad service and in this case Apple is doing it with the thermal iWatch.
However, as we have told you, despite the fact that outside Europe Apple is the owner of the term Watch, within Europe it has another owner and it is a study that develops software called probendi, having its main headquarters in Dublin. The lawyer of the company that we have indicated to you has indicated that Apple has been consistently using the word iWatch on Google with the aim of redirecting users to their websites of the Apple Watch.
We are talking about something very serious since Google has been asked for explanations and they have indicated that they are not responsible for the redirects. Right now the Watch brand is valued at 87 million euros, a figure that would make the hair stand on end to more than one. All this commotion is formed since the Probendi company seems to be working on a smart watch that will soon hit the market and that will be called iWatch.
