Apple wants to give new impetus to its home devices division. Through HomeKit, it is encouraging third-party companies to develop new hardware and is even considering creating some of its own. The American company knows that the stability of the business in the not too distant future, passes through having more presence in the homes of users.
HomeKit has grown a lot in recent years, but the other companies have overtaken it without too much trouble with their devices. Apple wants to get back in the race and even win it.
Apple sets its sights on the home
Apple seems to have understood that a good business is that of smart home devices. Many third-party companies manufacture hardware that are compatible with HomeKit, however the American company, It seems that she wants to be the one to sell those products with her own brand.
Andreas Gal, whom Apple hired as part of a Silk Labs acquisition, search design solutions that make it easier for smart home accessory manufacturers to adapt to HomeKit (some manufacturers continue to complain that adding HomeKit is expensive and that Apple's certification process is slow.) In fact, the privacy policy has been changed in macOS Catalina. They also want to produce their own devices such as lights, locks, security cameras ... etc;
They may start with the manufacture and sale of a speaker smaller than the HomePod, more Google Home Mini style. It is one of the areas that has most impressed the user in the last year. The ease with which certain information is accessed only with our voice has been a success. However, Apple has seen how Amazon with Alexa or Google with its speakers, have sold more units. Although Apple's is growing at its own pace.
The HomePod may have unmatched sound and build quality, but you also have to think about the user's pocket. Not every home can afford to have a HomePod in the living room. We will be attentive to see if finally Apple also focuses on manufacturing its own products. It will always be good for the market.
