On February 9, the HomePod will begin to reach the first users who have blindly trusted Apple's new speaker, which would be its second foray into this field, after having launched the speaker for the iPod a few years ago, a speaker that passed without pain or glory on the market. It is also true that They were different times.
The new device that Apple is about to put on the market, after a couple of months of delay is the HomePod, a speaker with which the company wants to enter compete directly with the greats of music such as Sonos, Bose, Bang & Olufsen ...
As has become customary in recent Apple releases, and when I talk about launches, I mean new products, the guys from Cupertino offer a succulent discount to their employees. As with the Apple Watch launch, Bloomberg's Mark Gurman reports, Apple is offering a 50% discount to all those employees who purchase the HomePod. Apple wants the use of this new product to spread among its employees and for them to become familiar with it, so that in this way it is easier for them to recommend it to customers who may be interested in it.
As with the launch promotion it did with the Apple Watch, also a 50% discount, Apple offers only two months so that employees of the Apple Store distributed by the three countries where the first batch will arrive, can take advantage of the offer. After those two months, the company will offer the same employee discount that it normally offers, a discount that varies by device type and is nowhere near the discount it is offering with the launch of the HomePod.