If Sonos recently announced the end of the beta program Regarding their application with the integrated Apple Music service to control their different ranges of speakers, they have now teamed up to create a new ad that was unveiled during the Grammy Awards last night. Recall that this association has given direct access to Sonos customers to Apple Music features like "For You", "Radio" or "My Music".
In the ad we will be able to see artists of the stature of Killer Mike, Matt Berninger and Annie Clark using Sonos speakers using the Apple Music service to "break the silence" inside their homes.
http://www.youtube.com/watch?v=o4Aop0_Kyr0 Durante el transcurso del anuncio, las estrellas afirman que la posibilidad de escuchar música a todo volumen en su casa puede promover la creatividad y una mayor felicidad. Anteriormente, Sonos llevó a cabo un estudio de un estudio sobre los efectos positivos de la música que escuchamos en nuestras casas. El estudio, que utilizaba la suscripción de Apple Music paired to a Sonos speaker, found that families who regularly listened to music at home spent 67 percent more time together, ate together more frequently, and had other positive effects.
In order to activate Apple Music on Sonos speakers we will have to do it by selecting "Add music services" From the Sonos Controller app, select the Apple Music logo and log into the service. This obviously requires an Apple Music subscription or a free trial.
For my part, I think that the alliances that Apple is carrying out lately with Hermés, for example for the Apple Watch or Sonos now, only contribute to further strengthen the brand image In addition to improving the service and ultimately improving the possibilities for the user, a success.