Today you can reserve the Apple Watch in some countries, and Apple does not skimp on advertising its watch on time prime-time (rush hour), in the US, to try to make the reserves skyrocket today.
Since the watch was shown at the event on March 9, Apple has spent a whopping U.S. dollar 38.000.000 in its television campaign, according to figures from iSpot.tv, which tracks US television commercials and digital responses in real time.
https://www.youtube.com/watch?v=1Ql0Z8Il73s
This expense is a little less than $ 42 millones that Apple spent over the past five months on TV ads for the iPhone 6 and 6 Plus. Unlike the iPhone 6, which has developed a niche of loyal customers, the Apple Watch is the first new product to introduce Apple, under CEO Tim Cook.
The iPhone 6 would be a hit from the get-go. But with the Apple Watch, which is a new product, where it is not known if it will be well received, it makes sense that the publicity is stronger, said JMP analyst Alex Gauna.
As we already know today you can reserve the watch in some countries, and an Apple spokesman has been asked, which has declined to comment on the company's marketing strategy.
Of all the ads that Apple has bought, almost half have been in prime-time, "The Walking Dead", (NCAA) National Collegiate Basketball Tournament and Scouting Program "The Voice".
As we have already seen over the years, although it seems a overspending on advertising, it is not. Apple has saved a lot of money on advertising, because its marketing plan, much of it has been based on rumors, resulting in their products being talked about continuously on the net.
I wonder if the reception of the Apple Watch will be as expected, if a device on a wrist will have a future. And if we don't have enough to have to be glued to the plug with our iPhone and iPad, and we are masochites.