Apple Watch sales fall in the third quarter of the year

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Since the official launch of the Apple Watch, the Cupertino-based company has never offered official information about the sales of this device, so we really do not know if it is selling well or not, the only thing we can do is trust the figures that analysts offer us. According to the latest report from the IDC firm, this last quarter has seen Apple Watch sales have dropped considerably, reaching just 1 million devices, data that contrasts with the 4 million that Apple sold of this device in the previous quarter. .

Apple has made the Apple Watch the best-selling device in the wearable market, sin taking into account the quantifying bracelets, where Fitibit is the real king the market a long way from the second, Xiaomi. The main reason for this drop in sales may be caused by rumors about the launch of the second generation of the Apple Watch, the second generation that was presented on September 7 and that brought us four new models: Apple Watch Series 1, Apple Watch Series 2, Apple Watch Nike + and the Apple Watch Edition, a model that has changed gold for ceramic and has reduced its price by almost $ 9.000.

In one year Apple's market share It has gone from the 70.2% it had in the third quarter of 2015, to only the current 41.3%. In the same study we can see how Garmin has finally put its head in this market and through the big door, which has gone from having a share of 2.3% last year at this time to 20.5%. But not only Garmin has grown, but Samsung has seen its market share increase from 6,4% to 14.4%, staying in third place in the ranking. In fourth position we find Motorola (Lenovo) and Pebble, which have gone from a share of 6.2 and 3.3% to only 0.1%.

The drop in sales of devices destined for Android Wear is caused by Google's delay in launching Android Wear 2, which was scheduled to hit the market for the end of August but finally, as we informed you a few weeks ago, the launch has been delayed until the beginning of next year.


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  1.   Miguel Angel Gutierrez said

    Feet of course, they are very expensive