It is evident that all the publicity is good and the watch of the Cupertino guys is one of the wearables that has invested the most in it. In fact, Apple is still one of the technology companies along with Samsung who spend the most money on advertising for their devices.
This morning we already saw a news related to the Apple watch and that is that this smartwatch joins the other devices available in the recycling program. Now what we are saying is that this watch has broken a sales record as confirmed by Apple's CEO, Tim Cook. During this week in which the Christmas campaign starts it seems that Apple watches would have achieved spectacular sales figures.
It seems strange that Cook goes out of his way saying that the sales of the watch achieve a sales record, but it is that some reports warned that the sales of the watch had dropped by 5%, along with the bad figures predicted by the IDC and this seems not to the CEO of the firm liked that he came to the fore with an email posted on Reuters in which he talks about the new record achieved.
Sales growth is through the roof. In fact, during the first week of Christmas shopping, our direct Apple Watch sale is higher than in the rest of the weeks in the product's history. And as we expected, we are on track to get the best quarter in Apple history.
It is true that the brand has not published specific data on the sales of the watch to date and may do so in the following quarter due to this news. In any case, what we have clear is that the Apple watch is one of the few devices that is holding the tug on smart watches.