At the meeting held yesterday for major shareholders of the brand, Apple CEO Tim Cook, gave relevant information regarding the "wearables" business of the Californian company.
Cook compared Apple's “wearables” department (although he doesn't like to call these kinds of products this way), which comprises all Apple Watch models, AirPods and Beats, with any independent company within the FIf we look at the profits that these products bring to the almighty Apple.
As is customary at Apple, Cook did not provide exact sales data or market share, but no one doubts that the market for this type of product is growing, mostly thanks to Apple's smart watches, and despite their late entry into the game.
In fact, these last 3 months, first of the new fiscal year of the company, Apple Watch sales increased by 50%, and the data is positive week after week. After the Apple Watch models, the AirPods are the winners, with a sales share much higher than expected, and that is why they are sold out in a large percentage of the Apple Store.
In addition, Cook put a lot of emphasis on developments to improve health and application integration with our devices, and confirms that Apple is taking these types of advances very seriously to implement them as soon as possible in each and every one of the company's wearables.
With regard to Apple Pay, Cook ensures that this new service is being used less than what had been predicted from Apple's headquarters, but a lift is expected in the middle of this year 2018.
All these data offered by the CEO of the Cupertino-based company at the shareholders' meeting allows us to have an image of the dimensions who runs the colossus of consumer technology around the world.
I think it is very good that it has those sales and that it is getting better, but they should look at how to reduce costs to reach more users.