One more time new film about the life of Steve Jobs has passed without pain or glory at the box office of American cinemas and therefore by the box office of the rest of the countries of the world, if it arrives. After an initial wave of good reviews at various film festivals that took place in September, once it made it to the movies, on the first weekend it only reached seventh in gross. According to Danny Boyle, director of the film, part of the blame for the low interest that this film has generated among the general public is due to the arrogance with which he promoted the film.
Boyle says "We were very arrogant in quickly announcing and getting the movie out there." The idea of offering only the film two weeks before the premiere in only a few theaters in New York and Los Angeles on October 9, where very good figures were raised, made you think the movie would not be a blockbuster, but that at least it would come to cover the costs of production.
The initial grossing predictions, for the first weekend, from the Universal Pictures production company, they were between 15 and 19 million dollarsBut the first weekend only raised $ 7,3 million, ranking seventh in the highest grossing, less than half of the least optimistic predictions.
Boyle, like the production company, relied on a massive response from Apple fans, but after disappointing during the first weekend, things have not improved and finally a couple of weeks ago it was withdrawn from most of the movie theaters where it was shown, about 2000, and currently it can only be seen in about 300 rooms throughout the country.
