Disney hires ex-iTunes executive to run its streaming platform

Since last summer Disney announced that it planned to have its own streaming audiovisual content service, becoming part of this select group led by Netflix and followed by HBO, Amazon and who knows if by Apple.

Today we have known through the magazine Variety The intention of the multinational Disney to contract the services of kevin swint as Senior Vice President and General Manager of his upcoming streaming service. Swint was the director of Apple's sales services for the sale of Apple-released movies on iTunes.

The Disney subsidiary, Disney BAMTech, would be in charge of hiring Mr. Swint, who has proven experience. He began his career in the ranks of the supermarket chain Wallmark. At this firm, he led digital products and services. The task he carried out was very similar to that carried out at Apple and which he will have to carry out at Disney. From there, he was signed by Apple, for the sale of movies through the iTunes platform. He was present in the international expansion of iTunes, as well as the iTunes Extra service.

From there it went to Apple's great competitor in terms of hardware sales, Samsung. Where he has collaborated in the development of music and movie services in real time. Not all initial projects finally come to light and this is one of them. Finally, the Samsung project did not go on the market and management was dismissed in 2016.

The hiring of kevin swint, It is the first news that we have from Disney, since it announced last August its intention to create its streaming service, announcing that it will not renew its contract with Netflix. The forecast is to have the Disney service as of 2019.

This platform would feature all the Disney and Pixar movies, from the classic to the most current. In addition, the content broadcast on Disney Channel, Disney Junior and Disney XD.


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