The arrival of iOS 10 and macOS Sierra has served the Cupertino-based company to launch a complete renewal of Apple Music, an update highly demanded by users who practically since the launch of this service had seen the usability of this application it was much more complex than Spotify. But Apple has also been working the exclusive market, bringing to the platform various albums that have arrived exclusively for a limited time before on Apple's streaming platform, exclusives that have caused problems with some of the most important record companies such as the case of Universa Music.
Drake is one of the artists who decided to exclusively release his new album, View, an album that was released last April on Apple Music and iTunes. Drake's Views album was available exclusively on Apple Music and iTunes 10 days before its worldwide release. In just five days managed to sell more than a million copies And during the days after, that album was played over 250 million times.
Since April a lot has rained and it seems that the interest in Drake's album continues to be one of the priorities among Apple Music users, since just hit XNUMX billion views, becoming the first album to reach this number of reproductions. To celebrate Tim Cook has given him a plaque signed by him where we can read:
First album to achieve over 1 billion streaming on Apple Music
The explosive visual companion to #VIEWS. @drake's Please Forgive Me.
only on #AppleMusic:https://t.co/86DnYZFruv pic.twitter.com/ANlLgr2imC- Apple Music (@AppleMusic) September 26, 2016
To celebrate this figure, Drake has exclusively posted a 22-minute short on Apple Music in which We can see where Drake got the inspiration to create his Views album. This video was shot in just one week in Johannesburg, South Africa, days before the start of their new tour. Again the content of this cut is only available through Apple Music until next September 30, the official date on which it will be available to everyone.