Since Federighi showed us the benefits of the new project (now a reality) Apple Silicon, Intel's are climbing the walls. Without a doubt, Apple's M1 processor has eaten the toast of the latest generation Intel chips, without being able to counteract the performance of the ARM processors in the short term, a hard blow for Intel without a doubt.
And the latest campaigns of Intel against Macs they are being much more aggressive than usual. But the last one becomes even a bit surreal ...
We have been a few months of constant tantrums by Intel against Apple Lossless Audio CODEC (ALAC),. As in the short term they will not be able to design and put on the market a processor that overshadows Apple's M1, they only have continuous commercial attacks to try to win the comparisons between PCs and Macs.
Intel began attacking Apple in January when its incoming CEO dismissed Apple as "a lifestyle brand," even while acknowledging that it had to catch up. On in FebruaryIntel ran ads that highlighted things you can do on a PC but not on a Mac, which actually consisted of using a touch screen and playing an interrupted game on macOS.
A month later, the level of desperation on Intel's part increased, hiring the actor J to make fun of the Mac M1. Later that month, Intel CEO Pat Gelsinger dismissed it as a bit of "competitive fun" and said the company still hoped to be an Apple supplier in the future. Then, in April, the company showed a MacBook Pro in an ad with… a processor that has never been mounted on said Mac.
Laptop PC vs MacBook Pro… with Intel processor!
the latest from Intel is already a joke. He just posted a series of performance charts to prove that a Windows PC is better for gaming than a MacBook. The data shows that a notebook PC with XNUMXth generation Intel H-series processors performs much better in games than a MacBook Pro. The funny thing is that said MacBook Pro, mounts a Intel processor, not Apple's new M1. Amazing.