Jony Ive, is a relevant part of the Apple structure. The design of many products and services have passed through his hands. Is a person very influential within the organization And every time he talks to the press, he leaves an exclusive or way of seeing the news.
This time he had lunch with Nicholas Foulkes, Financial Times journalist. He dispatched with Foulkes a great variety of topics from the world of technology and current affairs and among them the Apple Watch, life in Apple Park, and as a highlight, his spectacular impression of the AppleCar.
And the truth is, his team was one of the last to move to Apple Park. Regardless of an unexplained reason, this transfer was planned from the beginning, according to Ive. He claims that the transfer of 9.000 people is not an easy task.
It wasn't late, it was always programmed to be that way. When you move 9.000 people, you don't do it in one day. We are one of the last groups. It is a relevant and significant event because it meant leaving a studio that has decades of history, where we designed and built the first prototypes. This is the studio I returned to the day Steve died. And it is the place where we discovered the iPhone and iPod.
On the other hand, not everything is negative in a move, since it allows relate to other different areas of the company, which nurtures creativity and learning.
Moving to Apple Park represents the union, at last, of these different areas of creative experience, which are incredibly diverse. I'm pretty sure this has never happened before, from having industrial designers alongside font designers, alongside prototypists, alongside haptic experts. The best haptic experts in the world are sitting next to a group of guys who have a Ph.D. in materials science.
On the other hand, he advanced what he could of the Apple Car. I've seen it at the moment as a challenge, like the relationship that exists in creating a new product.
We explore so many different thoughts and so many different technologies, for products or services. Some companies use the fact that they are exploring many different ideas as a public relations tool, but we don't. If you are really working on something, it is better to work on it and grapple with the associated problems and challenges, rather than talking about it. Our capital, our equity, are our ideas and the technologies that we are developing. It is important that, as long as possible, it remains ours, to try to postpone that point, which will be when they are copied, which is what history suggests.
Finally, he spoke of Apple Watch, no longer as much as a smartwatch, but as a very powerful product:
No, I think this is a very powerful product, with a very sophisticated range of sensors, which is strapped to my wrist. That is neither very descriptive nor very useful. You and I share the same perspective and we had the same challenge with the product we call the iPhone. Clearly, the iPhone's capabilities extend beyond the function of what we would traditionally call a phone.
