Former Box executive is hired by Apple to analyze its business opportunities


Box-Kate Appleton-Apple-0

Apple does not stop in its efforts to become the best company for investors and consumers so this week it has tried to boost this with the hiring of the now ex-executive of Box Inc.We are talking about Karen Appleton, who will surely go on to perform a job very similar to the one she carried out at the Box company, that is, to analyze new business opportunities and be the "representation" of Apple in new alliances.

Appleton revealed last week that he was leaving Box after have worked in the company since 2007 being the employee number eight in scale of importance in that company, but although he has not said what exactly he is going to do for Apple we can already get an idea as I have said before due to a series of rumors. Según estos mismo rumores provenientes de fuentes familiarizadas con este contrato dicen que Appleton tendrá un papel importante en la evolución del enfoque del Apple hacia el mercado empresarial, aunque su puesto exacto no está claro.

On the other hand, Apple during the last year has launched a series of key hires for the company, such as that of John Solomon from HP, to improve the ability to sell MacBooks, iPads, iPhones and iMacs for large corporations and government agencies. In addition, the company also signed an a priori rather unlikely alliance with IBM to create better business applications for iOS users.

Following up on the news, Appleton announced his move to Apple today on Facebook where he stated the following:

I am officially an Apple employee. Excited for this new adventure!

During his time at Box, Appleton was Industries SVP. It helped now Apple competitor Dropbox grow to become a billion dollar company due to his foray little by little in all kinds of markets.

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