New iPad Pro video leaves Apple computers in a bad place

IPad Pro era Post-PC announcement

We may be looking at the best announcement that Apple has made in recent years. In 2010, Steve Jobs introduced one of the terms that have been repeated the most since then: "Post PC". It was referring to an era in which people would no longer need a computer to use and that they could settle for an iPad-style computer.

It is true that bringing that term to the first generation of the iPad is unthinkable. However, 7 years have passed since that announcement. And the improvements in the mobile operating system of all platforms have improved to such an extent that many of the users do not need more. What's more, ComScore did a small study in which it was reported that more than 30% of Spaniards access the Internet from their mobile.

https://www.youtube.com/watch?v=sQB2NjhJHvY

And the latest announcement of the iPad Pro perfectly represents the term that the late Jobs boasted. We see how a girl uses her iPad Pro - 10,5-inch version - to carry out all her tasks: make video calls; draw; take photos; write next to the keyboard —Smart Keyboard—; read e-books or comics, etc.

However, at the end of the ad, this girl is in her backyard writing on her iPad and her neighbor suddenly appears and asks the key question: «What are you doing on your computer?», To which the girl replies: «What is a computer?». And he continues with his task on the iPad.

There is little dialogue in the video, however it is clear where the apple company is going. In other words, the integration of this type of equipment in society is such that new generations will no longer know how to interact with a conventional computer. Now everything this ad could affect your computer line. We know that Apple's main income is its mobile section. And although it is gaining ground in the notebook sector thanks to its latest MacBook line, it seems that the intentions of those from Cupertino is to put that sector aside to focus on much more mobile equipment and where iOS is the king of the moment.


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  1.   Raul said

    I have the ipad pro 12.9 with the Apple pencil and that Tablet is a long way from replacing a computer. With such a limited file system. A single lightning port so limited. And a system that now has so many problems, you can see that it takes years and years to replace a laptop as Microsoft is already doing with the surface pro. The only reason to buy the ipad pro is its unmatched pen sensitivity for drawing. But it is a tablet and already very powerful but tablet.

  2.   José Luis said

    Hi, anyone who has a magazine or newspaper already believes that they can publish anything, and with very poor information, I do not understand this attitude against Apple, it is a witch hunt that I have only seen with Mac, all the world is believed that you can crucify Mac products and there are many uneducated and ignorant, not to say "Donkeys", Mac Computers can never be replaced by an iPad no matter how good it is.