The new film about the life of Steve Jobs, played by Michael Fassbender, directed by Danny Boyle and from a script by Aaron Sorking is being a success, at least if we take into account that at the moment it has only been screened in a few cinemas in the United States, since it will be next October 23 when it officially arrives in all the rooms available in American territory.
The expected date for your arrival in Spain is January 1, 2016 while in Mexico it will arrive a few days before the end of the year in which we find ourselves. During the first weekend, the film only screened in multiple theaters in Los Angeles and New York, grossing a total of $ 560.000. On this occasion, the number of rooms has been expanded to 60 as well as the number of cities where it has been seen.
This last weekend, with screenings on Friday, Saturday and Sunday, and with a greater number of rooms, the film has raised an average of $ 515.000 a day, with an average per room and reproduction of $ 25.000. Taking into account that this film is aimed at a rather small market niche, users of several Apple products for several years who really want to know what the figure was like that made the company resurface from the ashes after returning to the firm based in Cupertino.
After two weekends and only available in a few replay rooms, the film has already raised $ 2,2 million. Sony was in charge of the project for a year, until it finally had to give up after investing just over $ 30 million in the project. Universal Studios was the one who took over the project that finally, it seems to indicate, may be a success, at least in the United States. We will see how it works outside the country of the company, where the market share of Apple products is much lower than the American one.
