Apple announced on its investor relations page, the date on which the financial results for Q4 2016 will be published, which will be next October 27. It is the last quarter of the year and therefore, there is no margin to recover deviations in sales or profits and therefore they must recover the path of good figures offered in recent years, especially in a year marked by the slowdown in sales. Luca Maestri and Tim Cook they will lead the press conference.
In the results obtained in Q4 2016, some influence of the sales of iPhone 7 and iPhone 7 Plus should be seen. It is the perfect time to know the first official sales figures, because so far we only have rumors of an increase in production over the expected.
If we stick to the figures for the last quarter Q3 2016, the company presented quarterly sales of 42.400 billion dollars, as well as a net profit of up to 7.800 billion dollars, which shows a profit per share of 1,42. On the other hand, the aforementioned, these excellent figures for any company, show a decrease of 15%, presenting in the same quarter of last year (3Q 2105) 49.600 million dollars, as well as a net profit of up to 10.700 million dollars .
But what is more important: This decrease cannot be attributed to any specific product, but it caused a slowdown in sales that the analysts attributed to the lack of novelties in their products.
Anyway, this afternoon we received the rumor of a keynote for the next October 24th. This presentation of Apple is somewhat consistent with the fact that it wants to promote the presentation of results with the expectations of cutting-edge products that will make its investors "fatten" the profit figure.
Ultimately, this translates to new products. that we will almost certainly meet at the end of October and makes the "Apple family" in luck.
