The recent study carried out in the United States by eMarketer, shows that Apple with its Apple Pay service is placed in the first position of payments through mobile devices thanks to its Apple Pay payment service. This first place has been held for years by the well-known Starbucks coffee chain.
The service that Starbucks offers in the United States is that of its own application to pay before arriving at the Starbucks and so when you arrive you take your coffee and go, without having to go to the cashier. It is true that this increase in Apple Pay is "meager" in the case of the United States, but it is a leap that Apple was looking forward to.
We are clear that in our country the contactless payment method is much more widespread, as we can well see in shops and others. Undoubtedly, using Apple Pay is for many of us today something common in all places, whether they are cafes, restaurants, stores, gas stations or even to withdraw cash from ATMs.
The most important battle takes place in places where there are not as many options to pay using Apple Pay or similar, so getting to overcome companies the size of Starbucks to make payments is undoubtedly an achievement for Apple. That is why the well-known chain of coffee shops now has the challenge of getting ahead of Apple Pay again, although it seems that this will be more difficult to achieve. The details of the study are shared in the well-known medium 9to5Mac But the important thing is that Apple Pay is for the first time ahead of Starbucks in the US and this means that uUS 30,3 million people have used Apple payments in the country.