Since the past June 23, a majority of the British in the UK and Gibraltar will vote in favor of his exit from the European Union, there have been many observations that some experts in international economics have developed to make Brexit supporters understand the real consequences of your decision.
As indicated Jim Suva, an analyst at Citigroup Global Markets, the economic slowdown and currency fluctuations given in the UK after the aforementioned vote, are contributing to a demand reduction of Apple products. How does this situation affect the company?
Brexit, the first impact for Apple?
The decision made by the British on the UK's break with the European Union comes in a Key moment to the company. Sales of its flagship device, the iPhone, suffer a slowdown attributed to the quality of the product and the absence of benefits that encourage its renewal.
The next 26 from Julio, Apple will present the results of its sales throughout the third quarter of the fiscal year, hoping to offer their investing partners better numbers than in the previous two quarters. Suva has forecast revenue of $ 41.200 billion for the Cupertino and about earnings of $ 1,35 per share. However, it is anticipated that financial results are lower to those projected by Wall Street.
Although the iPhone 7 turn the situation around, analysts Citigroup state that users have gone from renew your smartphones every 2 years, to do it every 28 months. It is ventured that soon the cycle will lengthen reaching 36 months. Suva has already counted on the decline in sales in its analysis.
We have reduced the estimates for the June and September quarters given the potential drop in demand derived from economic uncertainty, volatility in currencies and the increase in replacement cycles.
To compensate the fall of the pound against the dollar, Some tech companies have already taken action in the UK after Brexit. Dell has already confirmed the increase in their prices up to 10%, and other companies are expected to make similar determinations.
For now, Tim Cook has not taken sides due to the rise in the prices of their products in the United Kingdom, although it seems inevitable that, if the break with the European Union becomes effective, they will have to adhere to the necessary measures to avoid increasing losses.
