During the years before the official launch of Apple's streaming video service, there was a lot of news related to Apple's movements among large companies, recruiting large numbers of high profile executives, in order to carry out his project, a project that was officially announced in March 2019.
Although since this service is already in operation, the number of hires has been reduced, from Apple it continues to expand the available workforce little by little. The latest hire is JP Richards, a former Warner Bross executive who from now on will be Apple TV + 's head of movie marketing strategy, he claims Deadline.
Richards served as Executive Vice President of Worldwide Digital Marketing at Warner Bros. for six years. During those 6 years, he became head of digital strategies, finishing his period with this company as co-director of global marketing.
Richard was in charge of digital marketing, media, strategy and integrated marketing, partnerships, alliances promotions, creative content, multicultural marketing, content and branded media in addition to creative and marketing services.
Was the in charge of promotional campaigns de Wonder Woman, Aquaman, Joker, It Chapter 1 and 2, Creed, creed 2, The Conjuring… Before working for Warner Bross, he spent 12 years at Universal Studios being in charge of creating the digital campaigns for the franchises Fast & Furious, Bourne y Despicable Me (Gru, Despicable Me)…
This hiring occurs when Apple has increased the volume of films, series and documentaries that it plans to launch in its streaming video service, a service that has extended trial period until July of this year. JP Richards will report directly to Head of Video Marketing Chris Van Amburg.
