A finance technician will testify in Apple's lawsuit against Epic Games. And it goes to show that Apple has a profit margin of almost 80% in your division of the App Store. It says that the Cupertino company had profits of 78% in 2019, and 75% in 2018.
Considering that he is a witness presented by Epic GamesThese numbers will have to be taken with tweezers, but the truth is that no one doubts that the Apple application store is a great business for the company.
Everybody knows that the division of the App Store Apple is one of the company's most lucrative businesses. There are millions and millions of downloads of third-party applications, where Apple takes a substantial commission for each purchase made by its users.
Bloomberg just posted a report where he explains that in Apple's trial against Epic Games that will begin next week, a witness presented by Fornite will explain the benefits that Apple obtains with its App Store.
Ned barnes, an expert financial technician hired by Epic Games, will explain in the trial that Apple has had profits with the App Store of 75% in 2018 and 78% in 2019. Obviously, Apple will try to show that these figures are not true, and inflated by Barnes.
An unreliable estimate
I honestly don't think Barnes can calculate such a profit. Yes, you can know how much the company earns with purchases made in its application store, since the number of downloads and the commission margin of each one of them. But it is impossible for the technician to estimate the cost of maintaining such a store.
Many servers are needed throughout the planet to host the applications to download, plus the legion of technical developers that Apple has on staff who monitor, test and control the content offered in its App Store. But it will be interesting to see how Apple rebuts that testimony.
Certain. I correct. Thanks!