Bets begin a few days from financial results for the quarter with more sales of the year, the Christmas period. In any case, the figures that analysts are offering Strategy Analytics from last year 2019 are really good, according to this analyst firm the Cupertino company sold about 59 million units of AirPods, counting all the models.
In this case it is about 71% of the profits from the sale of wireless headphones in that year figures that are likely to be improved in what comes to 2020 and possibly in the following years. The forecasts are very good and in this type of wireless headphones Apple seems to have no rival.
According to these data offered by Strategy Analytics In 2019 Apple that made with more than half of the market of these headphones, 54,4% of sales were for the Cupertino company. In this sense we speak of totally wireless headphones, without cable. These figures are not official from Apple but surely they are very close to the figures that the company can arrive at.
The study shown offers interesting data such as that Samsung sold some 7,4 million units of its wireless headphones, a figure that is well below those obtained by Apple and that together with Xiaomi they only take 10% of the headphone market . These two companies are next to Apple on the list, with the second and third position in terms of sales this 2019.
We are clear that Apple will continue to improve the sales figures of these headphones and it is that the price drop in some authorized resellers, the arrival of the new AirPods Pro with noise cancellation and in-ear form different from the second generation AirPods make increase the range of people for whom this product may work well, so sales will surely grow this year 2020 as some analysts already predict.
