Apple AirPods have become the "most loved" product of how many the company has launched in recent years, or at least that is what emerges from a recent study that reveals extremely high satisfaction rates among users.
According to a recent study by Creative Strategies and Experian firms, 98 percent of AirPod owners say they are "very satisfied" or "satisfied" with the new wireless headphones from the bitten apple, to which should be added the 80 percent of customers who say they are "very satisfied." To realize the magnitude of these results, let's keep in mind that both the iPhone and the iPad scored 92% satisfaction in the first year when they were launched in 2007 and 2011, respectively.
Customer satisfaction with AirPods is extremely high
Since they were introduced to the world in early September last year, along with the current iPhone 7 and iPhone 7 Plus, Apple's AirPods have marked a turning point. With a design very similar to the EarPods, but without cables and with really premium features, such as its integration with Siri, AirPods have received positive reviews, both in terms of sound quality and ergonomics and ease of use. Even its price (179 euros in Spain), although it may seem high at first glance, it is not so high when compared to other options on the market, many of them above two hundred euros.
We are not saying that AirPods are a cheap product, nor are they perfect, but based on the results of this statistical study, they are generating a degree of satisfaction among users never seen before during their first year.
As indicated by Creative Strategies and Experian, responsible for This studio, the great news is that "Customer satisfaction with AirPods is extremely high".
After consulting a total of 942 users of this new device, 98% of AirPods owners said they were very satisfied or satisfied, while 82% said they were very satisfied. A) Yes, At 98%, AirPods set the record for the highest overall level of customer satisfaction for a new Apple product. For comparison, when the iPhone went on sale in 2007, it had a 92% customer satisfaction level, the iPad in 2010 had a 92%, and the Apple Watch in 2015 raised the figure to 97% .
Magic, sound quality, love or battery life, the words that best describe the AirPods
Participants in this study were also asked to briefly explain their assessment of the AirPods; Further analysis found that the most commonly used words were 'fit', 'magic', 'good sound', 'convenient', 'sound quality', 'love' and 'battery life'. In addition, they also assured that it is extremely likely to recommend the product to your friends and family.
Many of them indicated what surprised they were by how well the AirPods work, citing bad experiences with previous Bluetooth earbuds, though others reported not realizing how comfortable and useful they were, as the AirPods were their first pair. Many indicated that they liked AirPods even more than they thought.
What is most satisfying about AirPods
Additionally, this study reveals other interesting findings:
- 84% indicate that use only one AirPod makes sense at times.
- 88.97% highlight the characteristic of pairing by placing them in the ear.
- 82.5% want more control at the touch, for example, to adjust the volume or skip between songs.
- For 82%, AirPods are your favorite product.
- For 62%, AirPods encourage them to consume more contento.
- Regarding the confidence of keeping only a wireless headset, 64% of consumers disagree or strongly disagree with the idea of keep wired headphones handy in case AirPods don't work.
Finally, the study points out the six most satisfying AirPods features among surveyed users:
