Although the market share of AirPods has gone down a lot, is not enough to unseat them from # XNUMX in global sales. The wireless earbuds of the Californian company occupy the first position in the sales of this sector.
Wireless headphones are the best-selling headphones today. In fact, its growth has been almost 100%. It is estimated according to Strategy Analytics that the sale of this type of device has grown by 90%. Apple's AirPods have been the ones that have occupied ranked # 1 in this tremendous sales surge. In fact, it is estimated that they have accounted for 50% of all sales.
The report indicates that the total worldwide shipments of Bluetooth headphones exceeded 300 million in 2020. Above all, there was a very significant increase in the so-called TWS(True Wireless Stereo). It is a technology that allows two audio devices to be paired through the Bluetooth connection. In this way, the left and right channel can be transmitted separately to achieve stereo sound. This is where the AirPods play.
Strategy reaffirms what we already told you a few days ago. As AirPods continue to dominate the market, the report highlights that their share is declining as more competitors enter the market, many of which are priced below AirPods. Although the pandemic has triggered sales, it is to be assumed that as it recedes, sales of these models will decline more sharply.
Although it is true that there is a lot of room for improvement as only 1 in 10 is expected to have wireless headphones. This is why Apple may have launched the AirPods Max right now. However, the price at which they have been launched is too overwhelming for many. It is more attractive other brands or opt for the cheaper Apple models.
Ville-Petteri Ukonaho, Associate Director of Strategy Analytics:
There is still a lot of potential in the broader market for Bluetooth headphones. Our research shows that the installed base and penetration of Bluetooth headsets is still low; less than one in ten people have a Bluetooth headset around the world, so there is still significant room for growth. With leading vendors no longer pairing wired headsets with new smartphones, we see great potential for Bluetooth headsets.
