Since Apple released the AirPods almost 4 years ago, the TWS (True Wireless Stereo) earphone market has been dominated by Apple, despite the fact that they weren't the first to hit the market. However, as new guests have arrived on the market, the share of AirPods has been declining, although it continues to lead.
According to the latest data he has published Counterpoint, AirPods market share in the last 9 months it has gone from 41% to 29%. However, the Cupertino-based company continues to lead the TWS headset market with a wide lead that does not jeopardize its top position.
In the fourth quarter of 2019, Apple's share of the TWS market was 41%, taking over 62% of the revenue from the sale of these headphones. For the third quarter of 2020, the market share stood at 29%, however, it does not mean that Apple stopped selling AirPods, but that the number of competitors in this market had increased, especially in the lower part of the classification.
During the third quarter of 2020, half of the top 10 sellers they were cheapManufacturers that offer TWS headphones for less than 50 dollars, and sometimes below 20, being Xiaomi the manufacturer that has grown the most and that has allowed it to be in second position. Samsung is in third position with a 5% share.
No jack or headphones
According to Liz Lee, an analyst at Counter Point, the tendency to remove headphone jack and headphones on devices, has been one of the reasons why TWS sales have been boosted so much in recent years, this type of headphones being the only solution available on the market to listen to music from our mobile in any situation.
