Podcasts have always been considered very nicheHowever, in recent years, and especially after the interest that Spotify has shown, they are the order of the day and all companies, except Microsoft and Facebook, are betting on them.
The latest company that has jumped on the podcast bandwagon is Amazon, who for several weeks, already has its own platform, a platform that requires an investment to expand the number of titles currently offered. As? Very simple, buying other already established platforms.
Since last September, the Amazon podcast platform is already available, although for now only in the United States and United Kingdom, with several dozen titles, that is, only in English, hence it is only available in these countries.
In early November, Bloomberg claimed that Apple was in talks to buy the Wondery podcast platform, a purchase that would involve an investment of between 300 and 400 million dollars. The multinational Sony was also interested in this purchase, but from now on nothing else has been known, at least until now.
According to The Wall Street Journal, Amazon is in negotiations with Wondery to buy it for $ 300 million. According to this newspaper, it is an excellent opportunity for any technology company that wants to enter the world of podcasts to do so, since it has a large number of exclusive podcasts and a monthly audience of more than 8 million users.
If the operation is finally formalized, Amazon would stay with one of the companies that Apple you need to relaunch your podcast platform, a platform that in recent years has received little attention from the company, causing many programs to have migrated to other platforms that offer monetization methods, a demand from content producers for several years and never has materialized.
