Only a few days ago Jeff Bezos, CEO of Amazon, explained the reasons why Apple TV is not for sale in the Amazon store and why Amazon Prime Video is not available for your competitor's device.
Now the CEO puts the cards on the table and declares that Apple will have to fulfill some acceptable trade terms if you want Apple TV users to be able to count on Amazon Prime Video.
The relationship between Amazon and Apple were never very friendly, However, in recent months the situation between both companies has become more tense due to the refusal of Jeff Bezos to include an application of his television service on demand for Apple TV. During a recent conference, Jeff Bezos explained why they are reluctant to give in:
When we sell these devices we want our service to be on them and we want it to be on acceptable business terms. You can always use the Amazon Player on Apple TV, but the question is, can we add it with acceptable terms?
In this statement, Bezos refers to 30% commission of all revenue earned through Apple, a rate that all applications that offer online purchases and subscriptions such as Netflix or Spotify must yield to those of Cupertino to be able to offer their services on the brand's devices.
Why doesn't Amazon want to take on 30% commissions for Apple?
The success of the company is based on minimal profit margins you work with, so it is possible that giving up 30% of your income through your video on stream service represents a risk can not assume.
At the end of 2015 we learned that the department store was developing the Amazon Prime Video app for Apple TV, However, after more than 6 months of waiting, Jeff Bezos' statements suggest that Apple TV users will have to wait to Apple to grant acceptable commercial conditions to use this application.
It seems to me an excessive commission, on the part of Apple.