Although the fourth generation Apple TV is already on its way to two years of existence, and although much of the competition such as Netflix or HBO are present from day one, Amazon Prime Video subscribers have missed an application that allows them to watch their favorite content directly on the TV, without having to use AirPlay from your iPhone or iPad devices. Fortunately, it seems this could soon come to an end.
As published by the Recode website, citing sources familiar with each company's plans, Amazon Prime Video app could hit fourth-gen Apple TV as soon as this summer Well, something that will undoubtedly be very well received by users, especially now that the service is available in nearly two hundred countries around the world.
The Amazon Prime Video application will arrive in the best time
According to the information you have published Recode, unidentified sources familiar with Apple and Amazon's plans have claimed that both companies are in negotiations and close to reaching an agreement that would allow the arrival of Amazon Prime Video to Apple TV fourth generation that was launched in the last quarter of 2015. In this way, the internet sales giant would put an end to almost two years in what, despite having an application for iOS, has stood out more for its absence in the apple device.
The arrival of a dedicated application from Amazon's streaming video service to Apple TV 4 is something that the vast majority of subscribers who own this device are waiting and demanding, and that is especially necessary after at the end of last year 2016, the service was simultaneously extended to almost two hundred countries around the world.
During all this time, users have had (and have) to start the playback of their favorite series or movie on an iPhone, iPad or iPod Touch and, if they want to view them on the big screen, they must make use of the AirPlay function that launches the content to Apple TV. This, along with other factors, places the Amazon service in a clear disadvantageous position, at least when it comes to usability.
Continuing with the information filtered by Recode, and always according to the sources consulted by this means, Amazon employees expect the app to appear on the Apple TV 4 App Store sometime in Q2017 XNUMX, a moment that would be ideal since many users, at least in Spain, would be on vacation and could take advantage of it to explore it in detail.
A "high-level" agreement that defuses a strained relationship
The sources consulted by Recode have not mentioned what commitments or agreements both companies could have reached for Amazon to finally land on Apple TV, however, they have indicated that that agreement was made "at a high level", which could mean that the company's own CEOs, Tim Cook and Jeff Bezos, reached mutual agreements so that the final commitment was possible, it would also mean that "Amazon and Apple may have reached a truce" in their increasingly intense competitive struggle.
Tim Cook (left) and Jeff Bezos (right)
Recall that last year, Amazon CEO Jeff Bezos referred to the relationship between his company and Apple at the Recode's Code Conference, stating that Amazon always looks for "acceptable commercial terms" before bringing its video app to streaming devices. For his part, Eddy Cue mentioned in February that Amazon is always welcome to join Apple TV "whenever it wants," something he hoped it would do "soon."
At the end of 2015, Amazon stopped selling Apple TV on its website, which further consolidated the idea that the Amazon Prime Video app would never reach Apple TV, but it seems that this situation will finally come to an end and we will soon be able to enjoy more content.