Apple CarPlay prevails in the market of infotainment systems

BMW CarPlay annual payment service

According to a latest study, both Apple's infotainment systems (CarPlay) and Google's (Android Auto) are being the main protagonists in the interior of cars. It appears that users who use both platforms in their vehicles are very satisfied. It's more, Uses such as listening to music, receiving and reading notifications, etc., are imposed before uses such as GPS navigation.

It is no surprise to know that users are increasingly dependent on their mobile devices. And if you facilitate many of these uses in a car, then the satisfaction increases. That said, from the company Strategy Analytics they have surveyed different users of both platforms. And the results are very good for both systems, although not so good for the proprietary systems of the brands.

2018 Mazda CarPlay

It is also true that both Android Auto and Apple CarPlay are increasingly common within different brands; normally at an extra price - an accessory to add - but if you are really going to use it, the user interface has nothing to do with the other systems.

According to the survey carried out by the company, the 34 percent of Apple CarPlay users use the infotainment system for everything, being 32 percent of the users those who use it mainly for GPS navigation. Meanwhile, on the Android side, 27 percent of users trust the Android Auto system to play media and Contrary to Apple's system, GPS navigation is used more (33 percent).

Likewise, the result of this survey also determines that, although previously an infotainment system was not decisive for the purchase of a new vehicle, now it seems that - at least to users who have asked - would not value a new purchase without neither of these two proposals. And you, Do you enjoy either of these two platforms in the car? Does it seem like a determining factor when embarking on a purchase like this?


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