Apple Celebrates Gay Pride with Pride Video

pride apple

Several times we have written about the social concern of the brand itself Apple, a social concern that may have the marketing objective of getting more sales, yes, but it is still a commitment of the brand itself for certain social events as for example the ecological responsibility that the apple brand has been championing so much in recent years.

Not only do they have a concern for ecology, they also collaborate with associations that help HIV patients for example, and also have participated in the last gay pride demonstration in San Francisco (United States). An event in which even Tim Cook himself participated and that Apple wanted to collect in a nice video under the title of Pride.

The gay pride day rally was held last June 29, 2014 through the streets of San Francisco, and Apple took the occasion to 'celebrate the firm commitment to equality and diversity'. And it is that in the end There are many families with whom we must support this equality, and that is why Apple CEO Tim Cook himself attended the event taking photos of himself even with people.

The video, Pride, is really well done, mounted on the song 'A Sky Full Of Stars'from Coldplay shows us the preparations for the company's departure to the streets of San Francisco. They decked out the company bikes with flags, they edited gift cards with the brand logo bordered in the colors of the gay pride flag, and everyone wore a t with this same logo and the word Pride.

The video concludes with the quote: 'Inclusion inspires innovation'. An appointment that can make us think that it is useless to exclude, everything that is achieved is achieved as a team and it is useless to exclude people, groups, or whatever.

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