Apple has just released a new promotional video for the collection «Shot on iPhone«. They are usually short where they show you images captured by the most advanced iPhones of the moment, in this case, the iPhone 11 Pro.
This time, to celebrate the return of the American league from Ice Hockey (NHL), creative marketers have not come up with anything other than shooting video scenes with an iPhone Pro attached to a hockey stick, or a skateboard, for example.
Today the American hockey league, the famous NHL, is restarted and Apple wanted to celebrate it by publishing a new advertisement »Shot on iPhone» on its channel YouTube in Canada, focused on this sport.
Titled "Hockey Tape," the 30-second video features players from the Golden knights Marc-André Fleury and Mark Stone having fun on the ice with the iPhone 11 Pro, which they stick to the boards, a hockey stick and a skate with duct tape.
"See the game like never before with Ultra Wide and Slo-mo," the video description reads. As usual, the fine print indicates that additional hardware and software was used. The ad was filmed in February in the SoBe Ice Arena in Las Vegas.
“They gave us some accessories and made us do it ourselves. Have fun be yourselfDo some stupid things and see what comes out, ”Stone said. “The good thing was that they gave us a script, but they let us do whatever it takes and show our personalities. And (Fleury) has one of the biggest personalities in the league, so it made my life so much easier. "
The Golden Knights are one of 24 teams participating in the qualifying rounds of the NHL Stanley Cup, which begin
today.
Like the other professional sports leagues, the NHL halted its 2019-20 season in March due to COVID-19, and today they are back on the slopes.