As you can read in the title, some changes are confirmed that little by little have been appearing through rumors and news regarding in-store warranty and repair policies that we already commented previously. Apple Vice President Tara Bunch has already stated that these changes will take effect almost immediately in the United States and not long in the rest of the world.
Goodbye device changes
This strategy or brand will be denominated with the name of «One Apple», but it is not yet known if this will be a general badge that will be displayed to the public or just a designation internally in the company to identify this set of changes.
These modifications will have a lot to do with the way that damaged equipment is managed in the store, that is, where before a customer carried their iPhone, iPad or iPod damaged or with problems and it was changed for another re-manufactured device with the same characteristics, now It seems that they want to repair it in the same store or send it home once repaired but never do it again by changing it for another like it. Even according to the statements of an Apple employee, this repair policy has already begun to be implemented.
Currently the stores are prepared for change certain parts of different equipment, whether iPhone, iPad, Mac ... but in the near future we want to cover one hundred percent of the repair in the store through the stock of practically all the components and remote diagnostics with technicians if necessary to give the time faster customer response, thus saving about a billion dollars according to Apple's vice president.
On the other hand, the Apple Care guarantee will also see certain important aspects modified since now it is wanted base the payment of said guarantee on a general subscription of all the client's devices or equipment instead of associating it with a specific one, in this way we would not have to buy all one by one, the possibility of 24/7 technical support is also discussed although it is not confirmed and the extension of the 90 initial phone support days within one to two years of purchase.
More information - Apple changes its customer service strategy in stores
Source - Macrumors
Well, it is the only good thing about it compared to its competitors. If you buy a device and it is failing again, you will have to go at least twice (take it and wait for it to be repaired) which means that you are without the mobile, for example a Samana. Well, continue on this path and you will soon lose the leadership you have.