Apple closes its iAd ad platform

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No matter who likes it, Google is the undisputed king of internet advertisingIn fact, it is one of its main sources of income, in addition to the fact that its AdSense and AdWords platforms are the most used by all those users who want to advertise on the Internet or obtain benefits by inserting ads on their web pages.

Steve Jobs presented this new offer for skinners in 2010, but since now it seems that not many developers have chosen to make use of it, mainly due to the complexity involved in implementing it as well as the little data that Apple offered to advertisers to guide their campaigns.

Apple has always been very jealous regarding the privacy of its users' data And not being able to provide data to third parties to guide advertising is a great handicap in order to be more effective than directing it to all users equally, so the Apple guys will close the service on June 30 of this same anus.

After the announcement, made on January 15, Apple has decided not to add any more offers but those that are still in operation will do so uninterruptedly until June 30, the date on which the service will close. Days after the statement, rumors have started to appear about the possible Apple creation of a new integrated ad platform, which would come to replace iAds, whose operation would be much simpler and could really stand up to the almighty Google, not like so far, but if they continue with the same privacy restrictions, it will be like hitting the wall again.


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