The arrival of Apple's headband headphones had been rumored for a long time and among rumors they were called AirPods Studio when finally these they have been called AirPods Max. Yesterday at #podcastApple we talked at length about these new Apple over-ear headphones and personally the name made me strange because of the more than obvious differences with the AirPods and AirPods Pro as we know them.
A recent tweet published by Dinesh Dave, who was a designer at Apple and is now on Facebook, has been deleted by the author himself and it explained that the Cupertino firm had been working on AirPods Max since 2016. Curiously, the same year of launch of the first Apple AirPods.
AirPods Max design started 4+ years ago! pic.twitter.com/W8rHTZIbVx
- Ryan Jones (@rjonesy) December 9, 2020
Confidentiality agreements also called NDAs or embargoes, cause this tweet posted by Dave to be deleted but you discover the time it took Apple to launch or rather present these new headphones. In any case this publication shown by the medium Cult of Mac explains the case of the tweet and the work that it takes for a company like Apple to launch a new product of the stature of these AirPods Max. A four-year roadmap is a long time for any company and Apple strives to ensure that these products are presented with excellent quality in all its points.
In September 2016 they were presented and on December 13 of that same year they were launched the first generation AirPods. Right now I'm sure some Apple employees are signing embargo notes with products that will arrive in four years or more ...