Again we have to talk about movements in the offices of Apple. Yesterday we informed you of the incorporation of Stella as the head of Apple's public relations. Today we talk about a sector in which Apple seems to be trying to expand. We are talking about the advertising business.
The Cupertino-based company has signed Antonio García Martínez according to Business Insider. Antonio is known the book Chaos Monkeys: Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley and has been working for Apple as part of the ad platform product engineering team since last April.
Apple's ad platforms team works on ad technology within the App Store and other Apple ecosystems such as Apple News and the Stocks app. With this hiring, we cannot rule out that Apple is working to expand this business to other platforms within the company.
The news about Apple's advertising ambitions comes shortly after the company rolled out a privacy feature in iOS 14.5 that requires all apps to ask for permission before tracking users.
Antonio worked at Facebook between 2011 and 2013 becoming the most influential figure on the company's ad products team working on ad targeting efforts becoming a product manager for FBX, the now-defunct ad exchanger for Mark Zuckerberg's company. .
Previously, he worked as an analyst at Goldman Sachs and was a founder of the advertising company AdGrok. In addition, he has actively collaborated with different media such as Wired, Business Insider, The Guardian, Huffington Post, The Washington Post, Vanity Fair and Medium among others.
The book Chaos Monkeys: Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley is an autobiography detailing professional experiences with the launch of AdGrok, its subsequent sale to Twitter, and his work on Facebook.
