Apple intends to start creating specific content for other parts of the world. With the idea of customizing its advertisements and its audiovisual and marketing content as much as possible, the American company based in Cupertino has developed a specific plan with the intention of spending part of its budget on audiovisual development abroad.
According to recent reports, Apple has chosen the former creative director of Channel 4, Jay Hunt, to develop a video creative team in Europe.
Hunt will form an international development team, working under the shadow of chief content officers Jamie Erlicht and Zack Van Amburg., as collected Variety. As a director at Channel 4, Hunt was known for shows «Black Mirror» y "Humans", and prior to this he was working for BBC One, supervising various programs.
During this past June, the executive left the Channel 4 in the midst of an administrative restructuring, and has reportedly been a candidate for several high-level positions in the United States. FFinally, it will start with Apple in January 2018, so according to the information that is handled so far, you will be able to continue living in London.
One is expected investment by apple of around $ 1000 billion over the next year in original programming. The steps to follow are clear: style series "Breaking Bad" o "Game Of Thrones".
For this reason, Apple would be looking to transform those latest low-budget productions, such as "Planet of the Apps" or "Carpool Karaoke", in exclusive series, and that compete with series of production companies such as Netflix o HBO. Therefore, it is understood that from next year, the series would also stop being broadcast exclusively on Apple Music.