As long as Apple Lossless Audio CODEC (ALAC), carries out one of his already famous and mythical Keynote, sitting down for a moment to reflect on what happened is an essential task that today, seen what was seen yesterday, is, perhaps, more than ever.
Yesterday Apple Lossless Audio CODEC (ALAC), brought many news, the vast majority, if not all, already known, even in the form of rumors and leaks that, it must be recognized, have been very successful. However, he had an ace up his sleeve, prices.
Not a long time ago Steve Wozniak declared that, with the birth of Apple, one of its goals was to democratize computing. Also in the early days of Apple, an interesting statement was heard by the company that said something like "A computer in every American home", an important expression not so much for what it says but for what it really keeps in its essence, a statement with which I have always been, and will be, fully in agreement. However today, sadly, and after having rested my mind after everything that happened yesterday, I wonder where the reason for the existence of that spirit has remained, which was largely heir to the libertarian and collaborative culture that allowed the leap into society of current knowledge.
Since I acquired my first iPhone 3G, the universe of the apple has opened before my eyes and before the eyes of many who surround me. And when they have asked me why I have a Mac that does the same thing as another computer that costs half, the answer has always been easy: yes, it may do the same, but it does it better, it lasts much longer and its beauty on the outside , and also on the inside, it is incomparable even today. And yet today, for the first time since Steve Jobs' sad and final departure from the company, I feel an inevitable feeling of disappointment And I realize that things at Apple have definitely changed.
Today two words haunt my mind when I think of Apple Lossless Audio CODEC (ALAC), after Spring Forward from yesterday: money or greedy desire for more money, and elitism, or sad whiff of a concept of stale exclusivity.
Don't get me wrong, there are things of Apple Lossless Audio CODEC (ALAC), that I admire and will admire, every day more, that while I do them I will continue to praise them as if my life depended on it, and that they even make me feel proud to pay attention to this company: that excessive interest in the care and defense of the environment , that support without the slightest doubt for equal rights, his work in the fight against AIDS, or that excessive interest in helping to improve medicine without asking for anything in return ResearchKit… But today we are talking about something else, we are talking about technology.
We talked about price and exclusivity as reasons that motivate this article. Yesterday's new products are amazing, there is no doubt, but at the same time they have served to raise all prices. Only Apple TV is down 30% but beware! It is not a free download or devoid of ulterior motives because, coincidentally, it was announced after the arrival of HBO, a whole plan to motivate your purchase. But okay, so far it doesn't seem bad, far from it. In fact I celebrate it. The MacBook Air they are renewed, although it is not to put the cry in the sky, and they raise their price. Again, okay! Well, better components, greater efficiency, etc. supposes a certain greater value that to a certain extent seems adjusted. The new macbook it skyrockets, almost € 1500 in Spain, of course more expensive than in the United States and, although the USB-C eliminates cables, it adds adapters that, as it was not going to be otherwise, cost a lot. Even so, it is the novelty and I can even understand its price because it is still justified, more or less.
But we come to 15 "MacBook Pro Retina, not a single novelty, I repeat, NOT ONE, but they go up in price 220 and 270 €. As the great Sara Montiel, who nevertheless knew very little about this, said: "But what happens, what invention is this?" With this I cannot prevent that type of people from coming to mind who only think that the bank account has more and more zeroes every day at the cost of anything. Anyway, I think any additional comments are unnecessary and we have all understood it.
Along with the price I have mentioned something about exclusivity, well, rather elitism in its most negative sense, and here we link both concepts in the Apple Watch. And I say it clearly: Apple Watch prices are a complete insult to intelligence. Only the Watch Sport fits, from my humble point of view, with Apple, even its price I see it reasonable, in terms of the apple. The rest, directly left over.
Tim Cook has insisted on embracing glamor, misunderstood exclusivity, confusing it with a recalcitrant elitism, luxury, for a company that aspired, I remember once again, to put a computer in every American home and thus is giving the company, to the brand, a revulsive stench of the most rancid exclusivity; It seems that now the only thing that is worth is to sell a watch for $ 10.000 in a luxury super store in London or Paris to appear in the fashion magazine of the moment. I don't know, I don't see it. And to top it all, Tim Cook has the audacity to say in full presentation that what he likes most about the Apple Watch are the notifications, something any $ 20-30 pseudo-Chinese clock does.
Let's see. It is clear that it is a luxury product, almost jewelry, intended for a very specific audience and that each one does what they want with their money, however I wonder to what extent all this will affect the image and future from Apple; I wonder si, with the attitude taken, Apple may die of success (After unveiling the prices of the Apple Watch, Apple shares fell what could be a warning to surfers).
I am sorry if someone is offended, it should not be so because this article is nothing more than the expression of a feeling. At Applelizados we do not owe anything to anyone, today Apple does not pay us a salary or bills, and we express our opinions with the full freedom that this allows us, for or against, and you can also do it right now at the comments you have below.
