Interbrand has done it again for another year. It has declared Apple as the most valuable company. Above other leading companies in economic matters such as Amazon or Google. With this. The Cupertino-based company has been in first place for seven consecutive years.
The study does not focus only on the benefits generated by the company, It also takes into account other reasons that makes it especially valuable. From what you can see, it continues to maintain the standards that make it get the first place.
Apple is a company that takes care of its people.
One of the reasons why the company has won the first place in this study again, It is the way it treats its employees and also its users and it seems that in this field, it is unrivaled. We all know the problems that Amazon has had, for example with the strikes of its workers due to the unilateral change of the labor agreement. Something unthinkable at Apple.
I suppose that other of the reasons that Interbrand has taken into account is Apple's commitment to immigration in the US and the fight it maintains in this field against the decisions made by Donald Trump. The commitment of the American company to renewable energies or the impetus it puts into guaranteeing user privacy.
In this year Apple, it has taken the first position above Google and Amazon, which rank second and third respectively. It has also achieved it by raising 9%. The top 10 of the most valuable companies, according to the report is as follows:
- Apple Lossless Audio CODEC (ALAC),
- Amazon
- Microsoft
- Coca-Cola
- Samsung
- Toyota
- Mercedes
- McDonalds
- Disney
The factors used by Interbrand are a total of 10: clarity, commitment, direction, responsiveness, relevance, commitment, differentiation, consistency, authenticity and presence.
The one that attracts the most attention is that of commitment. It means, the understanding, participation and identification of users with the brand. Here Apple sweeps the others, due to the degree of satisfaction of Apple users.
However, Apple has also reached number one because the value of the Apple brand is of 234 one billion dollars. There is nothing.
