Apple cuts Apple Music price in India to take on Spotify and YouTube Premium

Apple Music

Apple has never been known for lowering the price of its products, at least through its official distribution channels. However, now that sales are not being as expected by the company and to try to compensate for the general decline in sales of the iPhone range, Apple has begun to reduce prices.

A few days ago, he announced the reduction in the price of HomePod, a discount that is likely to still not enough for users to decide, shows that Apple is being forced to adopt a new policy. Another movement in the same direction, we find it in India, where it has reduced the price of Apple Music.

Tim Cook - Indian

For a relatively few weeks, both Spotify as YouTube Premium are available in India, where Apple Music has been available for 4 years. In a move that is clearly geared towards competing with both giants, Apple has lowered the price of subscribing to its streaming music service to just $ 1,43.

Until Spotify and YouTube Premium have not landed in the country, Apple has not changed the prices of its rates at any time. In addition to the $ 1,43 fee for the individual subscription, Apple also offers the family plan for $ 2,15 in addition to the student plan for 71 cents a month.

In the last two years, India has become the main target of tech companies, especially from smartphone manufacturers, where Apple is precisely completely out of the market due to the high price of its terminals, something that at the moment does not seem to change, despite having recently reduced the price of the iPhone by 25% XR.

Foxconn is about to start producing the iPhone XR domestically, so it's likely that when that happens, import duties are eliminated and this model, in addition to others that can also be manufactured in the country, reduce its price and can be considered by users, by offering a price much more adjusted to the economy of the majority of the population.


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