Apple's music streaming service remains unstoppable, as does Spotify, which currently has more than 60 million subscribers. According to the interview that Jimmy Lovine has given to the publication Billboard, Apple Music has grown a lot in the last three months and currently has a user base of 30 million.
At the last conference for developers, the guys from Cupertino again took advantage of the event to announce that on that date they had 27 million subscribers. Three and a half months later they have exceeded the barrier of 30, ranking just half as many subscribers as Spotify, the undisputed king of music streaming around the world.
Nobody disputes that Lovine is a music lover, in fact he was one of the founders of Beats Music, but he admits that adding new subscribers, releasing exclusive albums and breaking all records in this sector, it's not enough to keep Apple's streaming music service on the market:
I think we are in the right place, we have the right people and the right attitude not to settle for what exists at the moment. Just because we are gaining millions of subscribers and expanding the number of available catalogs is not the trick. That is not going to hold.
I don't think streaming is enough. I do not agree that everything is going to go well [just] because Apple has entered streaming and the numbers go up for that reason. Look at the catalog: it's a matter of time before the 60's turn into the 50's and the 50's turn into the 40's. People who are listening to the 60's will die - I'm one of them. Life goes on. So you have to help artists create new things that they could never do on their own.