We already have the first official figures on the number of subscribers to Apple's streaming music service. According to the data provided by Tim Cook himself, Apple CEO, currently Apple Music has 6,5 million active paying users. On September 30, Apple's streaming music service arrived in China and more than eight million Chinese citizens are using this service, but until the three-month trial period is over, we won't be able to know for sure the number of paying subscribers to this platform.
If we compare these figures with the numbers of Spotify, with more than 20 million paying subscribers, Apple Music only has a third of that number. During the Apple Music trial period, 11 million users were testing the service, and of those eleven million, almost 60% finally hired Apple's service. What you don't know is if these users are new to the world of streaming music or if they have canceled another service that they were using so far.
Apple Music users can enjoy the Cupertino guys streaming music service directly on the iPhone, iPad, iPod, Mac and Windows directly through the iTunes application. On mobile devices, Apple completely redesigned the Music application, adapting it to the streaming music service.
A few days ago Apple launched a new Twitter account called @AppleMusicHelp to try to solve the problems that users are encountering when interacting with the application. In my opinion it is a bit late, because the trial period has already ended and many users who have preferred to continue with Spotify have done so because they cannot solve the doubts that were in the handling of the application, that if you come from Spotify it can be very complicated and completely different.