A little over a year ago Apple Music was born, Apple's Streaming Music service, interested in competing with industry leaders such as Spotify. Apple's strategy was to appear in the countries with which it had reached a commercial agreement and also had a significant market share.
Leaving behind the initial controversies with the artists regarding the Apple Brand proposal, actions that on the one hand harmed the brand but on the other gave it publicity, lNow is the time to start the service in Israel and with it are 110 countries that enjoy this service.
The strategy carried out coincides with that used in many other countries: 3 months free to test the service and once completed, we can choose between individual account at ILS 19,90 (about € 4,65) or the Family Account for 29,90 ILS (about € 6,99).
It seems that the next expansion of the service would take place in Korea, where they are in full negotiation of commercial agreements. Apple is betting heavily on this service, with continuous improvements in applications capable of supporting Apple Music, such as iTunes for Mac. Apple intends with these actions to increase the number of subscribers around the world, which according to information from the company in the last WWDC, 15 million enjoy this service.
Recall that Apple Music is in Spain with the two aforementioned services, at the price of € 9,99 the individual account and we will have to pay 14,99 € if we opt for the family version. In the family version, we can incorporate up to 6 accounts that allow us to listen to and download a wide catalog of songs. A few months ago, Spotify decided to improve its family account, incorporating up to 6 members in its family version thus reigniting the trade war.
