As reported The Wall Street Journal we have known that Apple is in the negotiation phase to acquire Tidal, the streaming platform launched in 2014 and acquired by singer Jay-Z in 2015.
Those of Cupertino are planning empower Apple Music so that it becomes relevant among streaming music platforms. Besides the renovation of its interface, simpler and more friendly, Apple intends to expand its catalog and offer better content.
Exclusive content and the highest quality, the strengths of Tidal
Tidal is the platform for streaming music which offers an extensive exclusive catalog for its clients with audio and video of the highest quality. This successful platform already has more than 40 million audios and 150.000 music videos.
By subscription, users can access this high-quality content for a price of $ 20 per month, or opt for medium quality music and videos for a monthly price of $ 10. In this way, the platform allows users to control the quality of content they want to consume.
Since the New York rapper Jay Z took control of the platform, some of the great representatives of American music have joined his service to launch his music. Beyonceé and Rihanna have exclusively presented his new work for Tidal.
One year after the arrival of the Apple Music platform, the company shows its interest in the potential of Tidal. The possibility of the merger being carried out with the integration of your catalog in Apple Music.
Since Tidal they have denied the rumors on the negotiations with Apple, while those of Tim Cook still they have not pronounced about. However, the absorption of the company by Apple would result advantageous for both parties. The union of the two platforms would improve their positioning for deal with Spotify.